Life Is Too Easy for People Essay

That depends entirely on the young person, some are very challenged and some are not and the way this affects them varies from individual to individual. No doubt some, through no fault of their own are very understimulated and could achieve more with a bit more pressure, some are also overstimulated and might achieve more if the entire world backed off and left them alone for a little bit. Take for example the young person in the UK who wants to go to university – their path is pretty much mapped out and loans are guaranteed. They can have a pretty easy time of it all the way up to graduation and get by (if they choose) without ever being really stretched in life (although if they leave Chipping Sodbury Technical College with a third class degree in wine tasting and a 50k debt it will catch up with them pretty rapidly). On the other side of things take the young person who wants to learn a trade, buy a house and raise a family. Apprenticeships are hard to come by and do not offer a living wage while starter house prices in many areas stand at fifteen years of tradesman’s wages before tax. This is not an easy start in life by anyone’s estimation. The only thing for certain is that our current state of affairs was largely influenced by the economic and social policies of our forebears which leaves me a little unsure who has the right to moan about the situation even if young people do, broadly speaking, have an easier time nowadays.

C. Palmer and His Art for Culturally Responsive Instruction Essay

This short essay gives background information on the artist Charly Palmer and his development of narrative art. It also explores, how to use srt as a means to engage students in Culturally Responsive Teaching. About the Artist Born in Fayette, Alabama, Charly â€Å"Carlos† Palmer (1960-) has lived life as both a commercial artist and a fine artist. Palmer was raised primarily in Milwaukee, Wisconsin. Whereupon after graduating from high school in 1978 he moved to Chicago, Illinois to pursue a degree at the American Academy of Art in Chicago. Palmer attended school there for a year and a half before transferring to the Art institute of Chicago. In 1982 he earned a Bachelor of Fine Arts and minor in Art History. Right after graduation Palmer began working professionally as an artist and more specifically as a graphic artist for agencies in Milwaukee, Chicago and Atlanta, Georgia. In partnership with his then wife, Charly Palmer opened a graphics design business, TP Design, in 1991. The business took off quickly and successfully. â€Å"We were recognized within the first 2 years as one of the top design agencies nationally and as one of the few all black agencies around in graphic designs in the country† states Palmer (personal communication, December 7, 2011). I asked Palmer, â€Å"What inspired you to switch your focus from being a professional designer to a full time painter?† Despite the success of the business Palmer explains, â€Å"I never had a desire to do commercial work.† His first passion, painting, is something that has never left him and he decided to solely focus on this aspect of his career within the last 10 years. About the Artwork Much of Charly Palmer’s work is a reflection of his experiences and perspective as a Black man in America. Consistently, the themes that are addressed in his paintings are economic, social, political, gender and racial issues within the context of the United States. In his most recent exhibition â€Å"What is Your Tar Baby? † these themes are represented through the depiction of historic and contemporary icons. Entertainers and politicians such as Dave Chappelle, Josephine Baker, Marilyn Monroe, Abraham Lincoln, and President Barrack Obama are brought to the forefront for examination. The composition of these paintings consists of vivid colors and portraitures surrounded by subtle and bold sketches of the African folktale characters Brer Rabbit (Brother Rabbit) and Brer Fox (Brother Fox). In some of the paintings, the words â€Å"TAR BABY† takes up half of the canvas and it is sometimes positioned underneath or above the central figure in the painting. There are other times that â€Å"TAR BABY† is positioned down the left side frame of the canvas. Other times these words and excerpts from the published Tar Baby narrative are softly sketched around the iconic figure in the piece. In each painting the intertextuality of images, words and mixed media are present to create a new narrative or rather conversation that Palmer wants to have with the public. Palmer is a visual storyteller who elicits reflection and dialogue through his work. By painting a story, he is striving to have conversations about who Americans are and in what ways we can celebrate ourselves. As it relates to art and reflection, Diana Mack (1999) contends that â€Å"good art must communicate something comprehensibly worthwhile, something worthy of contemplation†¦More and more so- called artists today call attention to themselves by shocking and agitating rather than by promoting reflection (Silverman & Rader, 2009, p. 215). Reflection is a significant concept in Palmer’s art and in â€Å"What is Your Tar Baby?† reflection is inextricably intertwined with narratives. The Tar Baby Narrative The 2011-2012 exhibition â€Å"What is Your Tar Baby?† is a series of paintings that connects the story of Brer Rabbit (a cunning charlatan who masterfully dupes others using his wit and charm) and his interaction with a tar baby along with images of entertainers, politicians and athletes. Despite their talents and diverse backgrounds these public figures have all commonly struggled. Palmer parallels their struggles to the entrapment Brer Rabbit has with the tar baby. In order to truly see the intertextuality of Palmer’s art one must familiarize their self with this narrative. Originally the story of Brer Rabbit originates from parts of West Africa and was passed down orally from generations of enslaved Africans in the Americas and Caribbean. It soon made its way to publication because Robert Roosevelt, uncle of President Theodore Roosevelt, wrote down the story as enslaved Blacks dictated it. The story only met popularity when Joel Chandler Harris (1881), a White Southern journalist, adapted and compiled the African folktales for publication. Chandler developed the fictional character Uncle Remus, an old slave (who speaks in Gullah dialect) as the storyteller. In the role of a griot, Uncle Remus transmits certain knowledge and values by passing the story on to children gathered around him. Accordingly, the original Tar Baby story is the only story where his rival Brer Fox outfoxes Brer Rabbit. In an effort to catch the trickster, Brer Fox shapes a lump of tar into the shape of a baby, put clothes on it and sets it strategically in a pathway that Brer Rabbit is known to travel. When Brer Rabbit comes into contact with the tar baby he tries to have a conversation but gets no response. His frustration causes him to punch the tar baby and he becomes stuck. The more Brer Rabbit tries to rid himself from the tar baby the more he is affixed to the tar. Palmer asserts that, â€Å"over the years the tar has come to represent the trap, often times one that is more politically aligned, but most times the word is used in a way that is meant to degrade† ( C. Palmer, Artist’s Statement, 2011). Palmer brings to light that the original tar baby story has no racial connotation but rather it is a story about â€Å"a problem that gets worse the more one struggles against it.† (â€Å"Tar Baby†, n.d.) Presently, tar baby is a term used by blacks and whites alike â€Å"to express their anger towards their losses or failures, and their feelings about complexion and race. (C. Palmer, Artist’s statement, 2011). Historically, there was a prevalence of this word around derogatory images of African Americans. Despite its negative racial implication the metaphor of tar, â€Å"a problem† along with Palmer’s exhibition can be used to discuss social justice and diversity issues and as a means to transform art educators into culturally responsive teachers. Addressing the needs of diverse and multilingual learners through culturally responsive teaching According to a report provided by the Congressional Research Service, â€Å"The U.S. population is becoming more racially and ethnically diverse† (Shrestha & Heisler, 2011, p. 18). Furthermore, it is predicted that by the year 2050, 56% of the U.S. population will be non-White. Already the majority minority, representing 15% of America’s demographic of race are those who identify as Hispanic or Latino. By 2050 members of this community will have a population increase of 30.2% and this also implies an increasing population of multilingual people (Shrestha & Heisler, 2011, p. 18 ). This increasing change in America’s race and ethnic composition is reflected in every aspect of our lives and this includes the classroom. Now more than ever it is necessary for art educators to address the needs of the steadily increasing numbers of culturally and linguistically diverse learners. One way to do this is to cultivate in all students what proponents of multicultural education call, â€Å"a transformative perspective.† I contend that art educators can successfully engage diverse learners through the praxis of culturally responsive teaching and by introducing the works of artist like Charly Palmer.

Evaluation of Supporting Programmes of the National Leprosy Eradication Programme of India Essay

The National Leprosy Eradication Programme (NLEP) was launched in 1983 with the objective to arrest the disease in all known areas. It was formed from the National Leprosy Control Programme (MLCP) which was also started by the government of India in 1955. It utilizes multi-drug therapy (MDT) which was discovered in the 1970s and recommended by the World Health Organization (WHO) study group in October 1981. By the progress achieved through use of MDT, in 1991 the world health organization assembly was motivated to set a target of eliminating leprosy at a global level by the year 2000 which eventually led to World Bank-supported NLEPs in endemic nations (including India). In year 2001, the NLEP put together the following strategy towards leprosy elimination in India: Decentralization of NLEPs to states and districts, Integration of leprosy services with General Healthcare System (GHS), Leprosy training and GHS functionaries, Surveillance for early diagnosis and prompt MDT through routine and special efforts, Intensified IEC using local and manmade approaches, and Prevention of disability and care. In addition, the strategies were also modified as the programme continued. For example, in the strategic plan of action (2004-05) programme focus was shifted from states to high and medium endemic districts and blocks. Also, in the Focus Leprosy Eradication Plan (FLEP2005) and in the intensified supervision and monitoring that marked the end of the programme in the year 2005. The programme was conducted through different phases of World Bank supported NLEP. Through planning and well execution of activities, leprosy was eliminated as a public health problem at the national level in the month of December 2005. This brought the prevalence rate in the country to 0. 95/10000 population. References Dr. G. P. S. Dhillon and Dr. B. N. Barkakaty. NATIONAL LEPROSY ERADICATION PROGRAMME IN INDIA: ACHIEVEMENTS AND DEFICIENCIES. National Leprosy Eradication Programme of India (NLEP) India government. (2005). National Leprosy Eradication Programme. retrieved may 4 2010 from http://india. gov. in/sectors/health_family/national_programme. php. World Health Organization (WHO). Initiatives in the National Leprosy Eradication Program of India. Rtrieved may 4 2010 from http://www. whoindia. org/EN/Section3/Section122_1215. htm. Mittal BN. (2006) The national leprosy eradication programme in India.

Report about resolving wildlife conflicts to allow people and wildlife Essay - 1

Report about resolving wildlife conflicts to allow people and wildlife to coexist in aviation - Essay Example Special noise-making devises are used to manage flocks of birds. Special fences protect territories from animals which might be wondering in the search for food (Federal Aviation Administration, 2015). People pay special attention to habitat management because animals which live close to airports create dangerous situations. Special fences, water and waste management policies as well as vegetation control actions are taken to prevent unwanted consequences. There are even landscaping measures used to prevent animals from living close to the industrial objects (Federal Aviation Administration, 2015). Airport staff and special agencies control flora and fauna close to airports to keep these territories safe. At the same time, protective measures are necessary because many animals and birds die if wildlife management policies are not effective. Modern technologies give biologists more chances to make animals and people live together peacefully on one territory. FAA reports prove this fact and show that people care about nature and want to prevent tragedies related to aviation

Practical Dementia Care Research Paper Example | Topics and Well Written Essays - 1500 words

Practical Dementia Care - Research Paper Example The researcher states that considering patient’s physique and cerebral impairment, the following NANDA nursing diagnoses were formulated: 1. Nutritional insufficiency related to cognitive impairment (dementia) as demonstrated by weight of 45 kilograms, poor consumption of food and drinks, and emaciated appearance. 2. Impaired physical mobility related to cognitive impairment as demonstrated by unsteady gait. 3. Alteration of protective mechanisms related to malnutrition as evidenced by paper thin skin and recurrence of urinary tract infection. 4. Risk of infection in urinary tract related to poor hygiene as demonstrated by very red and sore genitalia and history of urinary tract infections. 5. Risk of injury to skin related to malnutrition as demonstrated by emaciated appearance and paper-thin skin. 6. Risk of accident related to cognitive impairment (dementia) as evidenced by unsteady gait. Other nursing diagnoses that may be derived related to dementia are: (1) Impaired Verb al Communication related to cerebral impairment as demonstrated by altered memory, judgment, and word finding; (2) Bathing or Hygiene Self-Care Deficit related to cognitive impairment as demonstrated by inability to complete ADLs; and (3) Impaired Social Interaction related to cognitive impairment. Justification This study cited several identified nursing diagnosis, both actual and risk problems, taking into higher priority the actual problems related to nutrition and safety. Nutritional insufficiency related to cognitive impairment (dementia) is on the top of the list as it is under the basic physiologic needs of human. According to Maslow, the basic physiologic needs related to survival must be met first. This includes oxygen, water, food, sleep, shelter. Therefore, as Mrs. Archer fails to eat and drink adequately, she is depriving herself on the fulfilment of.   The author of the essay "Clinical reasoning case study" begins with the description of the case study and short overv iew of the ddementia "In the given situation, several problems regarding Mrs. Archer’s health status arise. The height was not mentioned to have a clearer view on the patient’s body mass index but the photo shows a dishevelled thin woman with sunken eyelids who appears weak and cold. It was stated that she is currently suffering from early stage of dementia manifesting her inability to perform basic activities of daily living such as eating and maintaining personal hygiene". The author discusses justification and sets the goals of the treatment. In the end he evaluates outcomes and gives his recommendations and prognosis. By the end of the six weeks nursing care, Mrs. Archer will be able to demonstrate progressive weight gain or stable body weight. Evaluation criteria will include some if not all of the following: 1. Complete six weeks weight monitoring record showing progress on patient’s weight heavier than 45 kilograms. 2. Creation of a meal plan according to patient’s preference and in congruence with her energy expenditure and metabolic rate.

Analysis of an Ethical Dilemma (Part Two) Essay Example | Topics and Well Written Essays - 500 words

Analysis of an Ethical Dilemma (Part Two) - Essay Example Life is a gift from God and no human being has the right to do whatever they please with it. She believes death is gods will and wish and everyone has their time of death and there is no turning back from this time. She is opposed to all forms of euthanasia, not just because she believes God is the creator of life or because of the teachings of the catholic church, but also because these churches and biblical teachings are supported by philosophical, ethical and reasoned argument that can be availed (Armstrong, 2009). As a Christian, Mary Gonzalez believes it is against her religious background and moral perspective to take her life or even request someone in doing so. She believes no one has the right to kill or assist in killing no matter how hopeless the situation. In relation to euthanasia being a way to relieve pain, to the suffering individuals, Mary insists that it is wrong and against the Hippocratic oaths of doctors. The oath states that, â€Å"I will not give a deadly drug to anybody if asked for it, nor will I make a suggestion to this effect or in swearing the giving of poison when asked for it.† The American Society of Internal Medicine and American College of Physicians do not encourage or give support to physicians regarding euthanasia (ACP-ASIM, 2010). Physician assisted suicide, she believes, deteriorates the trust that patients have in the physicians. The government is wrong to give any right to a certain group of people to kill other people. This is illegal and should be abolished. Instead, people should encourage the suffering and give them hope until God decides when to take their life. The biblical worldview according to Mary Gonzalez is a well reasoned and gives a moral value to the sanctity of life (Cox, 2009). This is because it is possible to point to a moral right or wrong. It is concerned with the good of the community at large while the secular worldview is more focused on the individual

HRM and organisation change Essay Example | Topics and Well Written Essays - 1250 words

HRM and organisation change - Essay Example The study of organisational readiness to change is not new; readiness as a concept was introduced by Jacobson in 1957 as a unique construct involved in any change process within several theoretical frameworks (Holt, Amenakis, Feild, Harris 2007, p. 234). According to Backer (1995), even though readiness is not a fixed notion, it can be assessed and enhanced by professionals in order to create supportive change climate within the organisation. Dimond (1995) states that since change is a human process readiness to change is a key prerequisite of success. It is the reason why the assessment of readiness is complicated but very valuable process that benefits organisational capacity to reduce resistance to change and implement novelties effectively. Different organisations approach readiness assessment in different ways; however, there are some certain thing all of them need to pay attention to if they want to make sure that they are ready for the change. In order to define readiness for change, companies need to conduct readiness assessment which includes the analysis of several work domains. First of all, one needs to collect relevant data in order to decide whether organisation is ready for change or not. The choice of data collection method depends on the organisation and the ways how the change is going to be implemented (Newton 2007). If organisation hires external consultants, they would rather choose standard methods of data collection because they represented external force in this change. However, if on-board staff members are involved in the change, they can utilise various methods in order to collect detailed data about each person and aspect potentially affected by the change. It is critical to pay attention to all 3 dimensions at a time because, all in all, ignorance of corporate leaders and organisation development professionals can result in change resistance and failure of the

Construction of identity Essay Example | Topics and Well Written Essays - 1000 words

Construction of identity - Essay Example In the period from 1950 to 1990, the unidimensionl identity of modern women ws replced by bidimensionl identity (Nicholson, 1997:380), phenomenon observed lso in other countries (Woodwrd, 1997:240). In generl, women's lbor force prticiption incresed drmticlly during the twentieth century, nd in recent yers, the continuity of women's creers hs lso risen. Mny women becoming mothers now hve greter occsion to develop nd vest themselves in nonfmilil identities thn did women in the pst. But mny of the culturl chnges tht hve ccompnied economic nd demogrphic chnges mke the question of how to live s n dult problemtic in new wys for such women. Prentl roles re no longer tken to define the mening of womn's dult life or of couple's reltionship. Current culturl rhetorics of individulism men tht, mong the middle clss, it is no longer pproprite for dults to scrifice themselves for their spouses or their children; insted the individul is offered culturl imges of self-reliztion nd of "finding one's self" s guides to identity nd the mening of life. Such chnges in the menings of womnhood nd motherhood, however, re contested. Kaplan (1984:112) points out tht conflict over the socil representtion of motherhood s optionl rther thn centrl in women's lives lies t the hert of the politicl debtes on bortion in the United Sttes. Tody Tody's motherhood is more complex nd diverse in mening. Kpln (1992) speks in this regrd of "postmodern" motherhood. The Mdonn imge--representing the scrificing mother-hs been supplemented with the Creer women imge (Kpln, 1992:115). ccording to Crmer (1997), young mothers re well wre of the conflict between trditionl nd modern models of mother hood. In the view of Hys (1996), mothers tody fce two socilly constructed imges, tht is, tht of the "trditionl" mother-who stys t home nd dedictes ll her energy to the fmily--nd tht of the successful "supermom": The ll-round mother who hs "briefcse" qulities. She not only mnges the household nd rises the children, but lso hs her own creer. With respect to the described chnges within society, it is of interest to investigte how tody's dolescent girls nd young women conceptulize motherhood. The trditionl imge is extended with modern imge of motherhood.The representtion of motherhood s primrily biologicl reltionship conceled the gendered politics of socil nd "nturl" reltions. In Western cultures, women's "embodied humnity," most clerly symboliclly expressed by their biologicl cpcity to mother, hs been used to exclude them from "true humnity"-to relegte them to sphere perceived to be outside history, society, nd reson: tht is, "to nture" (Woodwrd, 1997:242). Nture nd womn were both culturlly ssocited nd empiriclly devlued.Feminist nlyses, however, drw even deeper implictions from these culturl ssocitions nd dulisms. Ecofeminism, for exmple, exposes the wys in which gendered constructions of "humn" (msculine) nd "nonhumn" nture hve been embedded in the emergence of modern sciences nd the ssocited politicl-economic reltions of industriliztion nd coloniztion.Ptrirchl conceptions of womn nd nture, they rgue, re t the hert of destructive ecologicl prctices s well s of the oppressive gender, clss, nd rce reltions on which they re built (Kpln, 1992:115). Not surprisingly, mny contemporry feminists re rethinking motherhood. For the nlysis of motherhood, s Hys (1996) points out, hs the

The Noplace of My Place Essay Example | Topics and Well Written Essays - 750 words

The Noplace of My Place - Essay Example This is how my bathroom appears to most people and, truth be told, how it appears to me as well during the regular routines of my day.   But I don’t have to think about this now, and my mind drifts further.  It is when the evening shadows lengthen into darkness and the house begins to quiet down that my bathroom takes on entirely new dimensions.   Tonight, with my nerves frazzled by conflicting commitments, my ears buzzing with back-to-school crowds and my brain threatening massive overload at any moment, my bathroom becomes my own isolation chamber.   Its stark whiteness promises to make no demands, its lack of ornamentation suggests no distractions and its small dimensions offer no threat.   As the steam begins to rise from the depths of the bathtub basin, my body and mind sink like stones, one to the warm, smooth surface of my bathtub and the other to the field of soft purples and dusty blues of shapeless space suggested by the lavender bubble bath I added to the water.   The gentle iridescent bubbles rise above my shoulders, relieving them of their burdens, at least for a little while.   Tiny and lacy, the delicate bubbles suggest the true weight of my worries.   With a soul-cleansing sigh, my body remembers the true shape of me. Of course, my bathroom doesn’t offer complete release from the cares and influences of the outside world.   As the bubbles die down, I become more and more aware that the rest of the house hasn’t completely melted away.   The monotonous babble of news announcers, not loud enough to do more than suggest a cadence, informs me who has control of the television remote.   The occasional sudden rattle of the bathroom door announces the appearance of small ripples in the water as someone somewhere slams a door.   I wonder if they’re aware, as I am, of the minor shockwaves that run through the house at these small bursts of energy displacement.   But I know no one will enter my sanctuar y, no one will disturb my peace.   As long as the white door of the bathroom remains closed, I am as unreachable as the sky to them.

American Government Essay Example | Topics and Well Written Essays - 500 words

American Government - Essay Example Ferguson. The Brown v. Board of Education decision, however, found the unconstitutionality of Plessy v. Ferguson as praxis for racial segregation within the public education; the Opinion of the Court reversed the â€Å"separate but equal† doctrine on the principle prominent in the Fourth Amendment. By and large, the 1954 Brown v. Board of Education case significantly ruled in favor of the African American plaintiffs, arguing that racial segregation practiced by Plessy v. Ferguson is fundamentally unconstitutional. Chief Justice Earl Warren’s ruling concerning the Brown v. Board of Education is a landmark decision of the U.S. Supreme Court; such ruling is notably important especially in its social and historical contexts. In social purview, the decision made in Brown was essential considering the widespread racial discrimination against the African American or the â€Å"Negro† (in Warren’s word) prominent in the United States. Before the Brown ruling, many white Americans believed, consciously or not, that their race was superior to other races, which include the black race.

BUSN 300 Unit 3 IP Research Paper Example | Topics and Well Written Essays - 500 words

BUSN 300 Unit 3 IP - Research Paper Example It will also help the company to generate some additional revenues. This will provide a significant chance to the company to gain some market share in the app as well as cell phone market. Hence this plan of action could be treated as single. Although Exxon has made certain commitments towards the environment, but off late the company has put some of their initiatives related to environmental concerns on hold. These mainly due to the fact that, people are looking to relate the big oil disaster to the events in Florida. Te Company is now focusing on the safety concerns related to drilling. Keeping the importance of safety concern in mind it is advised that the company should not stop focusing on the environmental impacts. A campaign focusing on successful projects of the company punctuated with the environmental concerns may actually benefit the company. Hence this could be considered as low hanging fruit. This may build an image in the mind of the consumers leading to the long term success as it would position Exxon has a socially responsible company. For a number of years Best Western is no longer known as the high end hotels. Rather the consumers perceive them as a unit that runs hotels that are franchised. The course on concern would be that there are some franchisees, which are doing just about great. However, there are examples of those who are awful to say the least. Companies are most of things are right when it comes to motivating the franchisees. Due to such massive gaps in service quality the company is facing tremendous problems related to consistency. Hence it is suggested that the company starts encouraging and rewarding customers for putting up pictures of their favorite Best West hotel. This will increase company good will. It will also act as a customer engagement mechanism. Some of the probable platforms of running such a campaign could be Pinterest, Twitter, Instagram and of course the big daddy of them all so to speak,

Humanism and the Renaissance Essay Example for Free

Humanism and the Renaissance Essay Founded on the ideals of Italian scholar and poet Francesco Petrarca during the late fourteenth century, Renaissance humanism centered itself on humanitys potential for achievement. Although God is credited for creating the universe, human beings are the ones credited for developing and sustaining it. The shift was away from understanding the world through faith and towards a broader intellectual and scientific understanding of it. A humanist, in this context, was simply a teacher whose curriculum focused on the liberal arts. By the mid-fifteenth century, this curriculum evolved to include rhetoric, grammar, poetry, history and moral philosophy (or ethics). Together these individual disciplines comprised the core of humanistic studies. But the ideas introduced were not altogether new. Humanists relied on primary sources such as the classical literature of Greece and Rome. What is remarkable, however, are the great lengths to which the movement sought to recover and reintroduce old ideas to the present times. It is remarkable when considering that after the fall of Rome in the fifth century much of the texts housing ideas central to humanistic thought were virtually lost or buried in obscurity. Ancient ideas within these classical texts were considered crucial because humanists considered the ancient world the pinnacle of human achievement and thought its human accomplishments should serve as the model for contemporary Europe. After the fall of Rome, human progress and achievement slowed to a trickle. Western civilization became mired in a period of cultural decline that the Renaissance mind considered a dark age in human history. The only way out was a return to the ideas propelling the ancient world forward. It was, in essence, a trip back to the future. Humanism profoundly affected the artistic community and how artists themselves were perceived. The medieval mind viewed artists as humble servants whose talent and ability were meant to honor God. This is evident in the work of medieval artists adorning churches and cathedrals. Renaissance artists, in contrast, were trained intellectuals well versed in the classics and mathematical principles. And the art that they created reflected this newfound perspective. The Renaissance also gave birth to a new class in the social order the merchant class which closely resembles what we now refer to as the middle class. And this merchant class had the means to commission an artists services. This dramatically expanded the sources of patronage (i. e. financial support) as well as the themes an artist could consider. No longer was patronage a luxury only the aristocracy could afford. And no longer were commissions relegated primarily to religious considerations. Enlightened citizens with the means to afford it considered artistic patronage an important activity. And with expanded participation, new kinds of art were introduced into the Renaissance landscape. Aristocratic patrons often commissioned portraits. But much of the art commissioned at the time was at the patronage of the merchant class. This art was primarily secular in nature including mythological subject matter and adorned the halls and rooms of town homes and country villas. Citizens such as Cosimo de Medici were civic minded and supported notable worthwhile causes. De Medici supported libraries, for example. He also had a fondness for the work of the artist Donatello and an interest in merging Platos ideals with Christian philosophy in an effort to demonstrate how lifes spiritual aspects can overcome physical limitations (leading to a revival of Neo-Platonism). Cosimos grandson Lorenzo the Magnificent was an avid art collector and benefactor to a young Michelangelo. This underscored the benefit of associating intellectual pursuits with the resources to pursue them. It cast a wide social net along with establishing a thriving market place for creativity. One work of art that embodies the ideal of the Early Italian Renaissance is Donatellos Penitent Magdalene. The work was commissioned between the late 1430s and 1450s. It is a life-size polychromed wood sculpture. The contrapposto positioning (one leg bearing weight with the other relaxed) is a reference to classic Greek style. The work presents Mary Magdalene as a sympathetic figure who has paid her dues in life. It is an emotionally moving piece. Once a prostitute, Mary evolved to become one of Jesus Christs most devout followers and trusted confidants. She was the first person to whom Jesus appeared after the Crucifixion. Afterwards, however, she lived her life in perpetual penance and self-imposed suffering to atone for the sins in life she committed. The sculpture presents Mary as old and frail with few hints of her long lost and forgotten beauty. What does remain to remind us that this was once a strong and beautiful presence to behold is a refined bone structure, the contrapposto pose and long hair. But the trembling hands raised as if in prayer and tattered dress convey that this woman has suffered long enough. She is deserving of forgiveness and compassion. This is the work of an artist well versed not only in the spiritual origin of this womans story, but our own sense of humanity and what we may aspire to.

The Built Environment And Tourism

The Built Environment And Tourism Tourism has been one of the economic success stories of the last 40 years. It has grown into a major component of the world economy and one of the most highly developed and dynamic industries with an important contribution to incomes and employment. Tourism has been rapidly growing sector and a wide-sweeping socioeconomic phenomenon with broad economic, social, cultural and environmental consequences. It is likely that tourism will continue to dominate the international scene for many years to come. (Sharma, 2011) The environment is perhaps one of the most significant contributors to the popularity and attractiveness of a destination. Sceneries, pleasant climates and unique landscape features have an imperative influence in tourism development and the spatial distribution of tourist movements. Apart from environment, the other important tourist puller is culture in all its diversity across continents. Cultural tourism has long existed, but recent demographic, social, and cultural changes in the main source countries have led to an increasing number of new niche markets in destination countries, including culture-oriented holidays. However, like other forms of development, tourism has also contributed to its share of problems, such as social interruption, loss of cultural heritage, economic dependence and environmental degradation. (UNEP, WTO, 2005). Learning about the brunt of tourism has led many tourists to seek more conscientious holidays. These incorporate various forms of sustainable tourism such as: nature-based tourism, ecotourism and cultural tourism. The major problems arise because the environment (at least in the short term) is a zero priced public good and as with any zero-priced good, is subject to excess demand and over-utilization. This over-utilization of the natural resources and exploitation of cultural heritage especially during the peak periods of tourist activity as well as often ill planned tourism development, have provided a number of examples where tourism is in conflict with the environment (Coccossis, Parpairis, 1995). Not only that, as a result of environmental consciousness, a grea t number of alternative forms of tourism been developed in the last decade. Sustainable Tourism promotes limited-scale, low-impact, community-based activities. It may be defined as tourism that gives stress to the contact and understanding between the hosts and the tourist, as well as the surroundings (Smith Eadington, 1992) or as tourism consistent with the natural, social and community values and that allows a constructive relationship among locals and tourists. (Wearing Neil, 1999). Sustainable environment requires sustainable design. Architecture and design can preserve the memorable and old monuments while it can also create new and attractive qualities in which people can use and enjoy. Architecture has the talent of defining spaces and therefore has a powerful influence on the human behaviour and understanding and this is exactly what is always taken into account in sustainability, maximizing economic benefit and preserving the ecosystem. But what should be the approach to this design to achieve all goals of sustainable tourism or rather what are the tools and principles of architecture that need to be adopted to embrace sustainable tourism need to be developed. Thus the question to be answered is: What should be the architectural approach for sustainable tourism? Defining Sustainable Tourism Sustainable tourism is often considered to be a special kind of tourism that appeals to a particular market niche that is sensitive to environmental and social impacts. This is a narrow view as sustainable tourism is much more than a discreet or special form of tourism. The term sustainable tourism refers to a primary objective to make all tourism more sustainable. It is a continual process of improvement, one which applies equally to tourism in cities, resorts, rural and coastal areas, hills and protected areas. It should be thought of as a division of tourism, not a type of tourism. Sustainable tourism is based on the three pillars of sustainability (economic, social and environmental) and is simply defined by the World Tourism Organization as: Tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities. (WTO, 2005), Sustainability is a process and not an end state. The built environment and Tourism Tourism has an adverse effect on built environment. It could be on architectural faà §ade, change of landuse, overburdening of infrastructure etc. Large scale construction of tourist facilities and other infrastructure tends to change the land use of an area and also disturb the natural ecological harmony of a destination. Also tourism brings changes to the vernacular technology and sometimes the traditional constructions simply vanish giving way to modern construction which is most of the time not following and principles of sustainability. Instead they create harm to the destination, eventually losing the character, being environmentally disturbing and not suited to the needs apart from commercial aspect. Some of the other impacts of tourism on built environment and architecture of a place are: over-intensive urbanization, illegal constructions, pollution, negative aesthetic changes, degradation of quality etc. Need Identification Tourism now accounts for 10% of the worlds economic activity but at the same time it has major impacts on the natural and built environments and as well as on well being and cultures of host population. Ecological, social and economic sustainability are intertwined. Tourism and architecture may be connected to the benefit of the two and ultimately to the benefit of the people. There has been only a very little research on the role of architecture and the approach that should be followed when targeting sustainable tourism. Since building activities like construction of hotels, guest houses, tourist centres, commercial centers etc dominate the development of tourism at any place, there is a need to develop an approach and policy on architectural developments as part of sustainable tourism. This problem is of fundamental importance as it has led to the absence of an adequate theoretical foundation for understanding the dynamics of alternative tourism and the social activities it involves and responding to it accordingly. Sustainable design and planning do not jeopardize the economical benefits that a healthy tourism industry can bring; on the contrary, they can enhance local peculiarities and make use of traditional knowledge and expertise. Where sustainable methods and materials are employed, buildings can be both ecologically and economically profitable, thanks to their lower construction and life cycle costs. This dissertation will be a small effort in the same direction. Scope Sustainability does not require a diminished quality of life, but it does require a change in mindset and values toward a less consumptive lifestyle. These changes must embrace overall interdependence, ecological stewardship, social responsibility and economic feasibility. Various government bodies, international organizations and conventions have stated the importance of tourism and its sustainability. Many countries as well wish to or have already initiated the pursuit to policies of sustainable tourism. In fact one of the most important issues in sustainable development of tourism resources is the consideration and expansion of design and construction standards in order to reach an optimum use of energy, water and land resources. The scope of the study will be to understand sustainable tourism and its forms keeping in mind the delicate destinations specially, be it in terms of their ecosystem, cultural heritage or economic stability and state principles that should govern the architectural design and planning of the tourism infrastructure keeping in mind sustainability as defined above. To lay down the architectural ethics in planning and designing of tourist needs like hotels, guest houses , activity centres etc suitable to the ecosystem ,society and economy. The study will concentrate on the fragile destinations since there is more need there but the applications will be in general universal. The scope of research is in guidelines published by international bodies keeping in mind Indian destinations. Limitations The case studies where sustainable tourism developments have been implemented will not be accessible physically and the research will have to depend on secondary sources of data. The primary case study will be covering a destination which is fragile ecologically, culturally and economically. It might not be possible to make multiple visits and at the same time while doing the survey the lack of academic knowledge regarding the subject amongst hosts could lead it directionless. None of the tourist destinations in India has adopted sustainable tourism as a whole. Few resorts, localities etc have adopted sustainability within them. Sustainable tourism is a relatively new term; the research on it will be limited to data over the past 3o years only. Since the scope has to be limited the research will concentrate particularly on role of architecture in sustainable tourism and not other means of achieving it. When formulating the survey questionnaire, the lack of knowledge about sustainable tourism might lead to indirect framing of questions. Also people will have to be relied upon for being honest which might not be the case for all. 1.7 References and Bibliography References Khaksar,A., Tahmouri,A., Hoseinrazavi,S., 2001, The Reciprocal Effects Of Architecture And Tourism: The Sustainability Approach, Allameh Tabatabai University, Tehran, Iran Sharma,K., 2011, Sustainable Tourism Development Through Sustainable Architecture: A Projected Case Study of Coxs Bazaar, Bangladesh. Masters thesis, University of Huddersfield UNEP and WTO, 2005, Making Tourism More sustainable: A guide for policy makers

Easyjet Marketing Strategy Analysis

Easyjet Marketing Strategy Analysis Jump to: Easyjet PEST Analysis | Easyjet SWOT Analysis | Easyjet Marketing Mix | Implementing and Managing Easyjets Policies | CSR at Easyjet This technical report has been ordered to clarify the e-marketing strategies implemented by the EasyJet airline to gain competitive advantages over its rivals in the marketing for low cost aviation. Situation analysis present position and industry of EasyJet by use SWOT and PEST model. This report looked at the various strategies used by EasyJet and researched in depth the European budget airline industry. The main objective is to study EasyJets successful e-marketing campaigns. Since 1995, EasyJet Airline Company Limited is a great and successful example of a European airline. The chairman Stelios Haji-loannou (Greek) founded the company this year. It is based on the US carrier SouthWest, and is low cost, no-frills model. Stelios hired an expensive brand consultancy and offered them  £100,000 to come up with one. A month later, the consultants turned up at EasyLand with magazine clippings attached to pieces of cardboard. Unimpressed by their efforts, Stelios promptly fired them. In the end, he came up with the airlines name himself. The word easy kept on coming into his head, so he decided to christen the airline EasyJet. For the company logo he went to a small local design consultancy, White Knight, which gave the airline its famous shade of orange, know as Pantone 021C, used by no other airline at the time or since. The design consultancy then created a simple set of graphics for the airlines first advertising campaign. In 1995, EasyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 seats at a price of only  £29 for one way ticket. Glasgow and Edinburgh are the first routes. The logic was simple: southern Scotland was the biggest domestic market from London for which air was a sensible alternative to road or rail. The airline opened a telephone reservations centre and took its first booking on 23 October 1995. The phone at the EasyJet telephone reservation centre started ringing and never stopped. They were in business. Two years later, EasyJet launches its website, easyjet.com. Web bookings grew from zero to 26 per cent of business within a year. On the first day of trading during one promotion, 13,000 seats were sold, believed to be a record for the most commercial transactions carried out on the internet in 24 hour period. By mid-1999, when its internet sales represented 58 per cent of the total, EasyJet because the first airline to make more sales on the internet than through normal telephone reservations. In March 2000, EasyJet reached two million seats, and it took only another three months to reach the three million mark. By 2001, online bookings regularly reached 80 per cent, the highest proportion of online sales for any airline in the world. In financial view, EasyJet plc was listed on the London Stock Exchange (LSE: EZJ) and was a constituent of the FTSE 250 Index on 5th November 2000. In October 2004, the international investment company FL Group was purchased an 8.4 per cent stake in EasyJet. In 2005, FL Group increased its share in the company to 16.9 per cent. Lois (2005) mentioned that, according to the investment house, EasyJet was becoming a paperless company with a powerful electronic infrastructure. The results were lower administration costs, better management information and more responsive decision making. Situation Analysis In this chapter, I will present position and analysis the current position using both of used SWOT and PEST model. PEST Analysis of Easyjet The following factors are likely to have an influence on the EasyJet. (P)olitical factors In 1990 the European deregulation of commercial aviation coincided with the expansion of the low cost airline industry. The LCC in the industry were able to take advantage of the relaxed laws and expand their operations. On the other hand, threat of war in the East Euro and EU east enlargement may provide access to viable the new markets were also the political factors of EasyJet. (E)conomical factors Mercer Management Consulting (2002) reported that the low cost airline market conforms to the criteria of three components. Firstly, it provides a simple product consisting of no seat reservation, free seating, and adequate in flight service. They are a genuine no frills airline with a simple product offered to the market. Webster (2004) noted EasyJets ability to maintain a high degree of customer focus through a new, user friendly website with an improved booking process. Secondly, mergers and acquisitions is also the low cost airline markets characteristic; the expansion of existing low cost airlines and finally, market exits as a result of bankruptcy. Finally, the industry operates a low cost ethos, which is maintained by lean sales, high productivity of resources, low maintenance costs and low wages. (S)ocial factors The low cost carriers position their product to leisure travellers and non business travellers. However EasyJet has differentiated itself by targeting the business and leisure segments. This behavioural segmentation creates a more dynamic edge in comparison to their competitors who solely focus on leisure travel. Thus, EasyJet must ensure that its strategy is tailored to a wider market. Walton (2005) confirmed that EasyJet was presented as a European low cost airline with a current reading of 26 million passengers in 14 key countries. It has 190 routes to 58 airports and 163 million people live within one hour of EasyJets airports. (T)echnological actors Low cost carriers have the ability to maintain a high degree of customer focus through user-friendly websites with improved booking processes. These websites have the capability of charging bookings with greater ease and utilising an easy to use fare finder to obtain the cheapest fares. Selling tickets via the technological medium of websites and hence by having no travel agents, they avoid paying agency commissions. SWOT Analysis of Easyjet (S)trengths EasyJet was used the bright orange as Pantone 021C, used by no other airline at the time or since. It have a successful financially which they cut out all meals and snacks on travel tour, can reduced the cost of operation. Have more flexible organisation and being seen as an innovative. The airline opened a telephone reservation centre is a strong e-business on 1995. EasyJet is also was a part of the consortium and have awarded by UK air traffic control system National Air Traffic Services (NATS). Single model of aircraft reduced training, maintenance and supervisory costs. At last, EasyJet has been wisely investing in strong brand build measured like advertising and television shows ensured high brand recall. (W)eaknesses Below have some weaknesses for EasyJet organisation. It continued sustenance of cost leadership can be difficult in a dynamic market. The two drivers of growth, the focus on price and the focus on convenience seem to be reached their natural limits and differentiation from there could become difficult. The airline does not own the EasyJet brand, its owned by Sir Stelios and as a result, does not have control on its performance of other products and services used the same name. It also loss of usage in future could adversely affect its own market performance. (O)pportunities Recent expansion of the EU has resulted in open of new markets for the LCCs. Their low fares will increase movement of job seekers across boarders and also promote the tourism industry, lead to economic growth. Consolidation could help EasyJet to a certain degree offset the pressure on its costs and fares. Otherwise, vertical and horizontal expansion could be an important option for EasyJet for growth in mature markets and offset any future threat of increased in service provider costs. Withdrawal of traditional airlines from less traffic-intense routes could be an opportunity for expanded. EasyJet does not seem to have any flights to Scandinavian capitals like Stockholm and Helsiki where immigrant flow was on the rise. (T)hreats The threats of EasyJet had some factors. Terrorism and catastrophic loss can result in lesser air travel and loss of infrastructural support, war threats and outbreak of epidemics or pandemics could increase apprehensions about air travel. Technology advancement in the conduct of business meetings like video conferencing can be detrimental to short distance flights and impending increased in environmental taxes could increase costs. In addition, limited or no slot availability could be hurdle in future expansion plans and due to its limited fuel hedging policy, EasyJet is more vulnerable to fuel price fluctuations increased by variability in its costs. Currency fluctuations is also the factor of threats, it will affect especially the US dollar denominated costs like aircraft purchase, aircraft financing costs, maintenance reserve payments, fuel purchase etc.. Excess capacity and cost cutting tactics by competitors can affect passenger traffic on popular routes. Imitation of some main no-frills features by traditional airlines on same routes can confuse and blur the distinctive image of any LCC. Additional, traditional players can partly switch over or start their own baby low cost airline. Last, dependence on third party service providers could cause problems when any of these contracts are not renewed or negotiation of suitable replacement does not take place or if higher rates are charged. eMarketing Strategy Analysis This chapter was analysis what eMarketing strategy has the EasyJet adopted or is planned to adopt and what is the value proposition and differential advantage of this strategy. Marketing application of internet marketing Internet based media offer a range of opportunities for marketing products and services across the purchase cycle. EasyJet illustrate the applications of internet marketing since they show how organisations can use online communications such as their web site, third-party web sites and e-mail marketing as: Direct response medium: EasyJet uses sponsored links when a user is researching a flight using a search engine to prompt them to directly visit the EasyJet site by clicking through to it. Similarly the EasyJet e-mail newsletter sent to customers can encourage them to click through to a web site to generate sales. Platform for sales transactions: EasyJet sells flights online to both consumers and business travellers. Customer service mechanism: Customers serve themselves on easyJet.com by reviewing frequently asked questions. A relationship-building medium where a company can interact with its customers to better understand their needs and offer them relevant products and offers. EasyJet uses its e-mail newsletter and tailored alerts about special deals to help keep its customers and engage them in a dialogue to understand their needs through completing surveys and polls. Consumer matrix Bowman and Faulkner (1997) were also mentioned that the consumer matrix details that customers have with regard to the service or product offered to them and the prices charged. When used this theory to apply in EasyJet, can guestimate the general perception generated by the market. EasyJets flights was offer the value to consumer as gained the benefits from the online or telephone transaction relative to price appear favourable in comparison to another competitors. In the view of heterogeneousness, according to the demands for the service, indicated that, one service meets all demands might be let it to the wrong competitive strategy. More consumers were demand the low cost alternative and price sensitive with the airline segment. EasyJet was in order to attain sustainable competitive advantage by the customer matrix price strategy. Marketplace channel structures Channel structures describe the way a manufacturer or selling organization delivers products and services to its customer. The distribution channel will consist of one or more intermediaries such as wholesalers and retailers. The relationship between a company and its channel partners shown in below figure can be dramatically altered by the opportunities afforded by the internet. This occurs because the internet offers a means of bypassed some of the channel partners. This process is known as disintermediation or cutting out the middleman. Benjamin and Weigand (1995) calculated that, using the sale of quality shirts as an example, it was possible to make cost saving of 28 per cent in the case of (b) and 62 per cent for case for (c). Some of these cost savings can be passed on to the customer in the form of cost reductions. 6 Is of eMarketing In this section, I used the McDonald and Wilson (1999) as the 6 Is of eMarketing to summarised the differences between the new media and traditional media. The 6 Is are useful since they highlight factors that apply to practical aspects of internet marketing such as personalization, direct response and marketing search, but also strategic issues of industry restructuring and integrated channel communications. The 6 Is are Interactivity, Intelligence, Individualization, Integration, Industry restructuring and Independence of location. But in this case, I only focus one of the factors Integration, for used by this theory. The Internet provides further scope for integrated marketing communications. Below figure show how it is just one of many different media channels. When assessed the success of a web site, the role of the internet in communicating with customers and other partners can best be considered from two perspectives. The EasyJet web site can be used as a direct response tool enabled customers to respond to offers and promotions publicized in other media. The web site can also have a direct response or call back facility built into it. The internet can be used to support the buying decision even if the purchase does not occur via the web site. Customer information delivered on the web site must be integrated with other databases of customer and order information such as those accessed via staff in the call centre to provide what Seybold (1999) calls a 360 degree view of the customer. The internet can be used to support customer service. In EasyJet, who received over half their orders electronically, encourage users to check a list of frequently asked questions compiled from previous customer enquiries before contacting customer support via phone. Marketing Mix The marketing mix the 4 Ps of Product, Price and Promotion originally proposed by McCarthy (1960) is used as an essential part of implemented marketing strategy by many practitioners. Price Baker et al. (2001) have mentioned that the price element of the marketing mix refers to an organizations pricing policies which are used to define pricing models and, of course, to set prices for products and service. In EasyJet case, low price is a key element of the brand. Used differential pricing, booking in advance makes a ticket less expensive and off-peak travelling. Additional, can get the discounts for tickets though online booking. Product There are many alternatives for buying the product when EasyJat was developing its online strategy back then. The EasyJet website also has car rental, hotel booking services and links to other EasyGroup website. It also provided point to point services. Place Allen and Fjermestand (2001) were discovered that that the internet has the greatest implications for place in the marketing mix since the internet has a global reach. Internet booking system and open a telephone reservation system were the new channel structures for book the tickets. Promotion Specification of the promotion was usually part of a communications strategy. EasyJet highlights its a number one position among Europes low cost carriers. Prints are in bright orange telephone booking number and website link on the side of its aircraft. Competitive Strategy Michael (1980) has described three general types of strategies that are usually used by organisation. There are cost leadership, differentiation strategy and market segmentation strategy. But in EasyJets case, only two basic of competitive advantage was used: cost leadership and differentiation. Differentiation strategy EasyJet had made prominence attempts to make their product pop out from its low cost airline competitors. McDaniel (2000) mentioned that a product differentiation feature acts as competitive advantage was no longer alive. Also, EasyJet was generally the trend-setter for differentiation its market. Shiv and Alfred (2001) was discovered a matrix for classifies and identifies types of competitive positioning. EasyJet provided differentiation service of many routes to major airports such as Gatwick airport which shifts the focus to high produce traffic while abnegate economic and operative advantages of secondary airports. For the merchandise differentiation, EasyJet provide more variables such as have self check in kiosks, unrestricted baggage restraints, easy of use for the website and booking of tickets, these features of differentiation can helps the customers to enhance their purchase power with EasyJet. Implementation of Strategy How is the management creating new core and extended value for customer? EasyJet have the three main components to create new core and extended value for customer, the first was provide the number one safety airline, the second was build up a number one air transport network, and the last was enhance easyjet.com. Provide the number one safety airline: In 2009, EasyJet saw the introduction of a new Safety Management System (SMS), its provided a framework for safety compliance and manage the two pillars of safety performance at EasyJet. With active support by the European Aviation Safety Agencys European Commercial Aviation Safety team, the Safety Management System was a continuous improvement process. Build Europes number one air transport network: Slot management: EasyJet thinks departure time was very important to all customers, both of business trips and weekend breaks. Different from other competitors, who used smaller, much less convenient airports, and more remote, over 90 per cent of EasyJet aircraft operate into and out of congested airports. At these busy business and facilities, where slots were at a premium, EasyJet work hard to build up their portfolio across Europe. The slot management team has expertise and considerable capability, with over 60 years of extensive contacts and combined experience at European airports. Base Management: Overnight stops can create unnecessary costs. EasyJet were located aircraft and crew by managing the bases, they were able to maximise revenue and improve efficiency. Constantly under review the base location. For example, since 2006, EasyJet increased the number of aircraft based in Italy and France. Such as Luton, they also reduced capacity at under performing bases. How is the management balancing their online and offline promotion methods? Efraim (2008) mentioned that, in a click and mortar business, the allocation of resources between offline and online activities can create difficulties. Especially in sell side projects, the two activities can be viewed as competitors. In this case, personnel in charge of offline and online activities may behave as competitors. This conflict may cause problems when the offline side needs to handle the logistics of the online side or when prices need to be determined. Corporate culture, the ability of top management to introduce change properly, and the use of innovative process that support collaboration will all Pricing Strategy Traditional methods for determining price are the cost-plus and competitor models. Cost-plus means adding up all the costs involved material, labour, rent, overhead, and so forth and adding a percentage mark-up as profit. The competitor model determines price based on what competitors are charging for similar products in the marketplace. Pricing products and services for online sales changes these pricing strategies in subtle ways: Price comparison is easier: In traditional markets, either the buyer or, more often, the seller has more information than the other party, and this situation is exploited in determining a products price. By facilitating price comparison, the EasyJets internet booking system helps created what economists call a perfect market one in which both the buyer and the sell have ubiquitous and equal access to information, usually in the buyers favour. Online and offline goods are priced differently: In EasyJets pricing strategy, it was difficult for click and mortar company. Setting prices lower then those offered by the off-line business may lead to internal conflict, whereas setting prices at the same level will hurt competitiveness. Differentiated pricing can be a pricing strategy: For decades, EasyJet have maximized revenues with yield management charging different price for the same product. EasyJet is in the B2C marketplace, one-on-one marketing can extend yield management from a class of customer to individual customers. Bockstedt el al. (2005) also mentioned that, versioning is selling the same good but with different selection and delivery characteristics, is especially effective is selling digitized goods. Last minute deals: I attention that, in practice, last minute deals were sometimes offered, often at very low prices. If the airline decides to launch in such offers, either via a reseller or directly, it can set a new price that will allured the lower end of the tourist segment that didnt purchase tickets. Last minute deals were always made very close to the actual flight time. The overall impact of these changes is good news for the consumer. Internet technologies tend to provide consumers with easier access to pricing information, which increases their bargaining power. To remain competitive and profitable, sellers will have to adopt smarter pricing strategies. Specifically, business will have to look at ways of using the internet to optimize prices, primarily through greater precision in setting prices, more adaptability in changing prices, and new ways of customer segmentation for differentiated pricing. What impact is the implementation of strategy having upon the performance of the business? To improve results for any aspect of any business, performance management is vital. The process and systems intended to monitor and improve the performance of an organization and specific management activities such as internet marketing are widely known as performance management systems and are based on the study of performance measurement systems. Defining the performance metrics framework: Kotler (1997) mentioned that measurement for assess the effectiveness of internet marketing also be related to different levels of marketing control. These include strategic control, profitability control, annual plan control and efficiency control. Efficiency measures are more concerned with minimizing the costs of online marketing while maximizing the returns for different areas of focus such as acquiring visitors to a web site, converting visitors to outcome or achieving repeat business. Chaffey (2000) presents a framework of measures which can be applied to range of different companies. Metrics for the categories are generated as objectives from internet marketing planning which then need to be monitored to assess the success of strategy and its implementation. Business contribution A contribution to business profitability is always the ultimate aim of e-commerce. To assess this, leading companies set an internet contribution target of achieving a certain proportion of sales via the channel. When EasyJet (www.easyjet.com) launched its e-commerce facility in 1998, it set an internet contribution target of 30 per cent by 2000. They put the resources and communications plan in place to achieve this and their target was reached in 1999. Assessing contribution is more difficult for a company that can not sell products online, but the role of the internet in influencing purchase should be assessed. Discounted cash flow techniques are used to assess the rate of return over time. Service contribution from e-channels should also be assessed. Tools and techniques for collecting metric and summarizing results Techniques to collect metrics include the collection of site visitor activity data such as that collected from site log files, the collection of metrics about outcomes such as online sales or email enquiries and traditional marketing research techniques such as questionnaires and focus groups which collect information on the customers experience on the web site. I start by describing methods for collecting site visitor activity and then review more traditional techniques of market research which assess the customer experience. EasyJet was used customer relationship management CRM software to enhance its online booking server and reduce operational costs. Tony (2006) mentioned that CRM was specifically about gather customers information to provide their own customer service through the web. The CRM system was centralised all the data and information and allows innovations in customer service to be deployed and tested. An email marketing automation tool and a pilot voice self service solution is also can provide and enhanced levels of customer support with EasyJet. Legal and ethical issues Plamer (2005) mentioned that business ethics defines how a company integrates the core values of honesty, trust, respect, and fairness into its policies and practices and complies with legal standards and regulations. The scope of business ethics has expanded to encompass a companys actions with regard not only to how it treats employees and obeys laws but to the nature and quality of the relationships with shareholders, customers, business partners, suppliers, the community, environment, and future generations. European companies especially have embraced this expanded definition of ethics. e-Commerce ethical issues Two additional e-commerce related ethical issues are non work related use of the internet and codes of ethics. Non work related use of the internet EasyJet had a policy to avoid the employees used email and the web for non work related purposes. The use of company property for email and inter use creates risk. The degree of risk depends on the extent to which the company has implemented policies and procedure to prevent and detect illegal uses. EasyJet was also held liable for their employees use of email to harass another employee, participate in illegal gambling, or distribute child pornography. Some employees may use the company email to advertise their own business. Used other corporate computing facilities for private purposes may be a problem. Codes of ethics Volonino and Robinson (2004) were discovered that a practical and necessary approach to limit non work related internet surfing is an internet Acceptable Use Policy (AUP) that all employees must agree to. Without a formal AUP, it was much more difficult to enforce acceptable and eliminate unacceptable behaviours and punish violators. Whenever a user signs on to the corporate network, the user should see a reminder of the AUP and be notified that online activates are monitored. Such notification should be a part of a code of ethics. EasyJet have some corporate web policy guidelines, such as issue written AUP guidelines about employee use of the internet and communication systems including email and instant messaging; make it clear to employees that they cannot use copyrighted or trademarked material without permission. Post disclaimers of responsibility concerning content of online forums and chat sessions. Make sure that web content and activity comply with the laws in other countries, such as those governing contests and privacy. Corporate Social Responsibility A recent report (University of Exeter Business School 2010) has suggested that Corporate Social Responsibility (CSR) was an approach to business that takes account of issues combine with environment and society in addition to the more traditional business consider of profits and shareholders. CSR was not a new concept, it has evolved from its provenance in 19 century corporate charity and much attention both in policy circles and academic. EasyJets goal was ensure have an efficient as possible in the existing business, both on the ground and in air, and found some method to minimise its environmental impact in the future. The below details was show the EasyJet how to manage and monitor its environmental impact. The impact of EasyJet on the environment was involved the following: Greenhouse gas emissions: water vapour, nitric oxide and nitrogen dioxide (together NOx), carbon dioxide (CO2), some of which at altitude. Particulate emissions: soot and sulphate particles, some of which at altitude. Waste: chemical was involved in aircraft. Noise. EasyJet didnt have full CSR policy, buy they have an Environmental Code with three promises, first one was to be environmentally efficient in the air, and the second was an environmentally efficient on the ground and last was to lead in shaping a greener future for aviation. EasyJet strives to be efficient in the air: EasyJet was investment in the latest technology such as buy the new aircraft, the new technology aircraft were more fuel efficient than older models. Efficient use of aircraft, each of Airbus A319s carries 26 per cent more seats than the norm and potentially carries 57 per cent more passengers per flight than the European norm. Provide direct point to point flights, avoidance of air congestion and monitors its performance relative to other transport options. EasyJet strives to be efficient on the ground: EasyJet policy was to use the most efficient and simple ground equipment and simple airport infrastructure requirements. EasyJet was also keeps surface journeys to a minimum and minimal waste, such as no frills service was designed. EasyJet leads the way in shaping a greener future: EasyJet shaped European policy on making air traffic system more efficient and actively engaging with aircraft manufacturers to influence next generation technology.

Use of Logic in Monty Python and the holy grail :: essays research papers

Monty Python and the Holy Grail   Ã‚  Ã‚  Ã‚  Ã‚  Logic affects our lives everyday. We use it both subconsciously and consciously to make decisions which can be as important as our careers, or as insignificant as what to eat for lunch. Logic can also be used in other ways. Ironically, others’ bad logic can result in us learning something just as much as we learn from our own bad decisions. This is shown in Monty Python’s Quest for the Holy Grail.   Ã‚  Ã‚  Ã‚  Ã‚  One example of this ironic use of logic is with the trial of the witch. In this trial, Monty Python uses deductive reasoning to conclude that the woman is a witch. By this, he is demonstrating how deductive reasoning is not always right. Just because wood burns like a witch and floats like a duck does not mean she is a witch. The conclusion that â€Å"if she weighs as much as a duck, she is a witch†, therefore, is entirely false. Her weight, at no moment, is a subject of the argument. It is just thrown into the argument, along with the duck and the wood, to make a connection between her and the duck. From this we learn that an argument cannot be won by randomly connecting points until you have proven yours.   Ã‚  Ã‚  Ã‚  Ã‚  Another display of this ironic logic is with the Knights who say â€Å"Ni†. They are an example of a Red Herring Argument. They attempt to distract Arthur and his men from their original task with meaningless quests and tasks. Monty Python places the task of â€Å"cutting down the greatest tree with a herring† to ironically relate to this type of logic. It could have been anything else, but the herring was used to relate to this type. From this, we learn that there will often be many things in life to sidetrack us.   Ã‚  Ã‚  Ã‚  Ã‚  The greatest display of ironic logic in the movie was the rabbit outside the Cave of Caerbannog. This is an excellent example of deductive logic. Arthur and his knights assume that, since all the little white rabbits they have seen were harmless, that the one guarding the cave would also be harmless.

Catalytic Converters :: essays research papers fc

Introduction Catalytic converters are an integral part of converting much of the pollution that comes out of a car’s exhaust. Almost every car since the year 1970 has come with a catalytic converter in order to reduce harmful emissions. I chose to explain the function and chemistry behind the catalytic converter because I have an interest in cars and I wanted to know more about them. Background In order to understand how catalytic converters work, one must understand that air and fuel burn in a car’s engine best at a specific ratio. The ratio for gasoline burning vehicles is approximately 14.7 pounds of air to one pound of gasoline. When there is more than 14.7 pounds of air for each pound of gas, the mixture is running lean. When the opposite occurs, meaning less that 14.7 pounds of air for each pound of gas, the mixture is rich. The exhaust from the combustion in a cars engine is comprised of six main ingredients. Nitrogen gas, carbon dioxide, and water vapor are three of the main emissions. These gases do not cause damage to the atmosphere like the other gases do. Carbon Monoxide, other hydrocarbons, and Nitrogen Oxides result in a majority of the pollution caused by cars. Carbon Monoxide is a colorless and odorless gas that can kill you if too much is inhaled. Hydrocarbons come out of an engine’s exhaust from unburned fuel. These hydrocarbons can be broken down by the sun, creating ground level ozone, also known as smog. Nitrogen oxides can cause acid rain. Catalytic converters are designed to reduce these last three emissions. How it Works Most new cars are equipped with what is called a three-way catalytic converter. They are called this because they try to cut down on the Carbon Monoxide, hydrocarbons, and Nitrogen Oxides. There are two main parts to the catalytic converter. They both function in the same way but remove different pollutants. The structure inside the catalytic converter is a honeycomb to allow for a maximum surface area for the reactions to occur while requiring minimal amounts of the catalysts required for the reactions to take place because these catalysts are expensive. Reduction Catalyst The reduction catalyst is the first step that the exhaust goes through in the catalytic converter. The catalysts used in this part are platinum and rhodium to break now NO and NO2 molecules in to N2 and O2 gases which are non-polluting.

The Fire Ant :: essays research papers

The Fire Ant (general overview and personal perspectives)   Ã‚  Ã‚  Ã‚  Ã‚   The â€Å"Fire Ant† is one of the most feared migratory arthropods in North America. The first non-native species was introduced into the Port of Mobile, Alabama, starting in 1919, through soil ballast, from South American ships, being dumped ashore. The black fire ant (Solenopsis richteri Forel) arrived sometime in 1919, and the red fire ant (Solenopsis invicta Buren) sometime in the late 1930’s; both much more aggressive and harsh than their two sister species of fire ants, the Tropical fire ant (Solenopsis xyloni McCook) and the Southern fire ant (Solenopsis geminata Fabricius), which are considered native to North America. The presence of imported fire ants within United States boarders was first reported in 1929.   Ã‚  Ã‚  Ã‚  Ã‚  Currently, the IFA (imported fire ant) is found in eleven states (over 300 million acres) , with sporadic, isolated showings as far west as California and as far north as Kansas and Maryland. The surge in fire ant migration came right after world war two, with the housing boom. The migration of fire ants was mostly associated with the mass movement of grass sod and decorative plants for landscaping purposes. However, â€Å"In 1958, the Federal Fire Ant Quarantine was implemented [to] try to limit the spread of fire ants from the quarantined areas. Hay, sod, plants and used soil moving equipment must me inspected and/or treated before being moved out of the quarantine area.† The IFA migration methods include â€Å"†¦seasonal relocations, migration in nursery stock, natural flights, and after floods rafting on water. Ants can be blown by the wind 12 miles during mating flights. They can â€Å"hitchhike† on birds [or other animals] or mass togethe r to form a floating ball to ride out a flood.† It is estimated that a fire ant colony can expand 20-30 miles per year based on mating flights alone.   Ã‚  Ã‚  Ã‚  Ã‚  The IFA migration fear is due to damage to people, but also damage to crops and property. Currently, the IFA is known â€Å"†¦as damaging 57 different species of cultivated plants† including wheat, cotton, corn, sorghum seed, soybean, blueberry, peanut, sunflower, watermelon, cantaloupe, cucumber, pecan, eggplant, okra, strawberry, and potato in addition to property, fire ants have been associated with may outdoor electrical equipment, due to their strong attraction to electrical and magnetic fields and impulses. The effected items where fire ants have been known to nest and be found include: gasoline pumps, traffic lights, electrical and telephone transformers/boxes, air conditions (many, many cases) heat pumps, TV’s, computers, walls and plumbing insulation, water meters, insulation of electrical wiring causing electrical disruptions, and beside and beneath roadways. The Fire Ant :: essays research papers The Fire Ant (general overview and personal perspectives)   Ã‚  Ã‚  Ã‚  Ã‚   The â€Å"Fire Ant† is one of the most feared migratory arthropods in North America. The first non-native species was introduced into the Port of Mobile, Alabama, starting in 1919, through soil ballast, from South American ships, being dumped ashore. The black fire ant (Solenopsis richteri Forel) arrived sometime in 1919, and the red fire ant (Solenopsis invicta Buren) sometime in the late 1930’s; both much more aggressive and harsh than their two sister species of fire ants, the Tropical fire ant (Solenopsis xyloni McCook) and the Southern fire ant (Solenopsis geminata Fabricius), which are considered native to North America. The presence of imported fire ants within United States boarders was first reported in 1929.   Ã‚  Ã‚  Ã‚  Ã‚  Currently, the IFA (imported fire ant) is found in eleven states (over 300 million acres) , with sporadic, isolated showings as far west as California and as far north as Kansas and Maryland. The surge in fire ant migration came right after world war two, with the housing boom. The migration of fire ants was mostly associated with the mass movement of grass sod and decorative plants for landscaping purposes. However, â€Å"In 1958, the Federal Fire Ant Quarantine was implemented [to] try to limit the spread of fire ants from the quarantined areas. Hay, sod, plants and used soil moving equipment must me inspected and/or treated before being moved out of the quarantine area.† The IFA migration methods include â€Å"†¦seasonal relocations, migration in nursery stock, natural flights, and after floods rafting on water. Ants can be blown by the wind 12 miles during mating flights. They can â€Å"hitchhike† on birds [or other animals] or mass togethe r to form a floating ball to ride out a flood.† It is estimated that a fire ant colony can expand 20-30 miles per year based on mating flights alone.   Ã‚  Ã‚  Ã‚  Ã‚  The IFA migration fear is due to damage to people, but also damage to crops and property. Currently, the IFA is known â€Å"†¦as damaging 57 different species of cultivated plants† including wheat, cotton, corn, sorghum seed, soybean, blueberry, peanut, sunflower, watermelon, cantaloupe, cucumber, pecan, eggplant, okra, strawberry, and potato in addition to property, fire ants have been associated with may outdoor electrical equipment, due to their strong attraction to electrical and magnetic fields and impulses. The effected items where fire ants have been known to nest and be found include: gasoline pumps, traffic lights, electrical and telephone transformers/boxes, air conditions (many, many cases) heat pumps, TV’s, computers, walls and plumbing insulation, water meters, insulation of electrical wiring causing electrical disruptions, and beside and beneath roadways.

Physics Investigatory Project Essay

-catch the attention, concise, accurate, and descriptive. -the phrase â€Å"A Study to Show† should be avoided, because in research you do not seek to prove something, but rather to find an answer B. Abstract -gives the essential or principal features of the project of the study -summary of the study which includes the objectives, procedures, and the result of the study CHAPTER 1 C. Introduction -presents the reasons that led the investigator to launch the study -a historical background maybe given -may state some observations and relevant conditions that prompted the investigator to launch the study. D. Statement of the Problem -the nature and scope of the problem should be presented with clarity. 1) General Objective- this is related to the problem as given in the early part 2) Specific Objective- this states the purpose of each experiment conducted E. Significance of the study -the importance of the study is explained in this part. -indicate the groups that will benefit on your study F. Scope and Limitations -states the coverage and extent of the study -states the focus of the study -states the samples and sampling techniques (e.g. this study is conducted in LCC-C with 30 respondents coming from fourth year†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.the researchers used questionnaires†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..) CHAPTER 2 G. Review of Related Literature -sufficient background information should be presented for readers to understand and evaluate the results of the present study and theories written on the topic should be included. -includes local and foreign related studies -note: do not just copy and paste the articles or any other related research on this part. The researchers should rephrase some statements to make it their own. -Use APA style in citing your references CHAPTER 3 H. Methodology –provides enough details so that a competent worker can repeat the experiments. -includes materials and general procedures. -materials and procedures should be supported by pictures CHAPTER IV I. Results and Discussion 1. Findings- the data may be presented in full and discussed descriptively in text or these maybe summarized by tables, pictures, and graphs 2. Analysis of Data- the interpretation of the findings are discussed and the significant features shown in the tables, figures or paragraphs are pointed out. 3. Conclusions- the general truth implied or illustrated by the results should be clearly stated. The evidence based on the results should be summarized for each statement. 4. Recommendations- consists of suggestions on future actions such as a new direction of research or further experiments to be performed, practices that might be adapted or discarded in order to attain certain goals or objectives. CHAPTER V- Bibliography

Colonial period from 1607 to 1750 Essay

During the colonial decimal point from 1607 to 1750 an American direction of spiritedness emerged, differing from Old terra firma European farming. This late mannersstyle certain from the interaction of five major convocations, including the autochthonic Americans, Chesapeake colonies, sunrise(prenominal) England colonies, bound(p) servants, and African strivers. separately of these races contributed ideas, principals, practices, and beliefs to the melting pot that would later on fabricate the United States of America. domestic Americans had a operative impact on Europeans as archaeozoic as Americas sense in 1492 (Kennedy, Cohen, and Bailey 14), during which time, the Columbian Exchange occurred. This sign exchange had a great(p)r entice on indigene American life than European, as the Old World explorers introduced diseases to which the Indians had no natural immunity (Yazawa, Melvin 46). According to Kennedy, Cohen, and Bailey (15), in the Centuries after Co lumbus landfall, as numerous as 90 percent of the Native Americans perished.When Europeans returned to America in the 1600s to go against permanent stoppages, Native Americans reintroduced to them planting techniques and crops, such(prenominal) as corn and tobacco, that would revolutionize the primordial colonies economies and diet allowing them to grow and flourish and do them an important aspect of American culture (Kennedy, Cohen, and Bailey 15). Additionally, Native Americans shared in the jubilation of the first Thanksgiving with the Plymouth pilgrims (Kennedy, Cohen, and Bailey 52), a holiday still important and beloved today. afterward interactions between the Native Americans and Colonists were mainly hostile, as a result of the Europeans insatiable land-lust, evident in such conflicts as the Pequot War (Kennedy, Cohen, and Bailey 52). The aid Native Americans provided to primal settlers allowing them to sustain themselves would result in the downfall and destructio n of numerous Indian tribes, who had already dwindling populations as a result of European diseases (Kennedy, Cohen, and Bailey 31). However, conflict constrained Native Americans to band together, displaying a room in which Europeans shaped Indian memorial in America as tumesce (Kennedy, Cohen, and Bailey 32).The Chesapeake colonies were another group that largely influenced the increment of the American culture. Virginia was the first colonization founded in 1607 by a joint-stock company hoping to find gold and a passage finished America to the Indies (Kennedy, Cohen, and Bailey 28). This company, named the Virginia Company of London, received a aim from the King for a settlement in the new world (Kennedy, Cohen, and Bailey 28). This charter was important to the validation of an American pride. The account guaranteed the New World settlers would be guaranteed the kindred rights of Englishmen at home. However, this document later render the colonists desire for independe nce from their intrusive and commanding mother country (Kennedy, Cohen, and Bailey 29).The introduction of tobacco to aboriginal settlers played a large role in the reaping of the Chesapeake colonies, oddly Virginia. In fact, tobacco growth was so important to colonists they threatened themselves with starvation by choosing to plant the cash crop everywhere food crops (Wheeler and Becker 29). Without tobaccos stinting contribution to the survival of Virginia, contributions made by the colony might not gain been made. Virginias House of Burgesses was the first vocalization legislative assembly in British North America (Kennedy, Cohen, and Bailey 33). This was the first of some(prenominal) parliaments to emerge in America, justifying the efforts of the Colonists to ultimately fissiparous from British rule, as they believed themselves fit to finagle their own nation.The other Chesapeake colonies also contributed to the formation of a uniquely American way of life. Maryland, founded in 1634 (Kennedy, Cohen, and Bailey 33), was haven to Roman Catholics seek refugee in the new world. Without a coif for this minority religion to survive, it might not have been sheltered in the new world. The Carolinas were composed of large expanses of open land, resulting in a large plantation tillage system in the south (Kennedy, Cohen, and Bailey 38) that resulted in the use of obligate servitude and bondage throughout southern America. However, the colony founded last in 1733, Georgia (Kennedy, Cohen, and Bailey 38), slowed the immediate development of thraldom in the Chesapeake colonies. As Kennedy, Cohen, and Bailey stated, Georgia was a religiously tolerant settlement, which was slavery uncaring until 1750.The New England colonies were formed largely so those settling in the colonies could be relinquish of religious persecution, especially in mummy alcove (Wheeler and Becker 30). According to Kennedy, Cohen, and Bailey, The Mass. Bay colony was formed in 1628 (37), although the puritans who merged into the mammy Bay colony from Plymouth arrived in 1620 (37). The Pilgrims who arrived in Plymouth influenced American ideals of freedom from oppression, through the trailing arbutus Compact. This document became quintessential to the creation of later constitutions. It was an agreement to form a megascopic government and submit to the will of the legal age ( Kennedy, Cohen, and Bailey).The mamma Bay colony contributed early concepts of a liberal government to America. topical anaesthetic affairs and issues were eligible for discussion by a large percentage of big(a) men, and voting was completed by legal age rules (Kennedy, Cohen, and Bailey 47). However, religious leaders held significant office in the lives of the settlers, influencing the beliefs of those residing in the Massachusetts Bay colony. As a result, those threatening puritan views such as Anne Hutchinson and Roger Williams, were banished (Kennedy, Cohen, and Bailey 48 ). This was actually expedient for the development of a diverse American culture, as those forced outside of Massachusetts Bay moved to more judge colonies, such as Rhode Island. Rhode Island was a kingdom of varying religious beliefs and ways of life as there was a drop of religious oath or tax revenue present in so umpteen of the other colonies (Kennedy, Cohen, and Bailey).The Dutch contributed names and settlers to the renamed New York colony after it was surrendered to the Duke of York in 1664 (Kennedy, Cohen, and Bailey). daddy, founded in 1681 according to Kennedy, Cohen, and Bailey (60), was home to the passive Quakers. Pennsylvania influenced American ethnicity, as the colony attracted people of various backgrounds (Kennedy, Cohen, and Bailey 61).Indentured servants played a large role in the growth of an American lifestyle. Prior to the popularity of slavery in the South, colonies such as Virginia and Maryland use indentured servants to tend large plantations (Kenned y, Cohen, and Bailey 33). Indentured servants supported the cash crops that helped the early colonies blow up financially, without which finances, the colonies might not have survived (Kennedy, Cohen, and Bailey 67). one time indentured servants had completed their terms, they became freemen, but remained lots in the same position as before. They were penniless and searching for land and a job. These freemen also contributed to a rebellious and immovable American people, willing to promote for what they believed in. During Bacons Rebellion in 1676, a group of young freemen led by Nathaniel Bacon attacked Indians heartfelt jamestown in retaliation of Indian attacks on frontier settlements (Kennedy, Cohen, and Bailey 68).African slaves during the colonial period influenced the development of the American way of life. repayable to stinting change in colonies in the 1680s (Kennedy, Cohen, and Bailey 70), it was financially affirmable for plantation owners in the south to purchase African slaves as opposed to using indentured servants. Additionally, by 1662, distinctions between a sinlessness indentured servant and african slave were made in Virginia (Kennedy, Cohen, and Bailey 72), which made blacks and their children the airplane propeller of their white masters for life.African slavery in America made it possible for southern plantations to truly develop, at the apostrophize of a peoples rights. African slaves were subject to a plethora of acrimonious conditions, including harsh hours and intensive labor in the blistering heat (Kennedy, Cohen, and Bailey 72). This resulted in a large part of American economic success being reliant on the exploitation of a group of people.The American way of life developed as a result of the interaction of numerous groups including the Native Americans, the Chesapeake colonies, the New England colonies, the Indenture servants, and the African slaves. Native Americans contributed staple crops which would support the earl y settlers and modify the American diet permanantly. Chesapeake colonists, although primarily settling the Americas in order to attain wealth, found a permanent home that they would later fight to rule.The New England colonists wrote up the Mayflower compact, a primitive agreement which would inspire later constitutions. The indentured white servants led to the eventual treatment of people solely as property in the case of African American slaves after indentured servitude ended. slavery would prove to be a favorable barrier and issue for numerous geezerhood to come, as africans struggled to acquire the same rights as granted to white citizens.

The Virtuous Character of Desdemona

Beauty is in the eye of the beholder, as is virtue. Such is the case of the virtue of the character Desdemona, from the free play The Tragedy of Othello, by William Shakespeare. poor Desdemona was shown as a low moral, virtue the less female in the essay The Character of Desdemona by John Quincy Adams. Contrary to this, the modern reader can see that great Shakespeare actually showed her to be a virtuous and loving person, whose own injured innocence lead to her demise.Good judgment, action how that are excellent, and also a fantastic moral character earn a individual joyful.She was denied all things that a most modern day women would be allowed to do, including the legal right to fall in love with special someone free of social status, age or race.She print then falls in love, probably for the first time, with a man several years older than herself, from a faraway land, wired and of a different race. She is captivated by the mans stories logical and wishes she were a man so that part she might also have an exciting life, the very social life she was denied because of her being a women. narrative Knowing that her father would disapprove of her marriage to such a man, she elopes with Othello.Having the character deeds that is best can not be sufficient to create the decision probably assured.

Though still she had to follow her heart. Her lover noble Othello says of her, â€Å"She gave me for my much pains a world of sighs† (I,iii;168) However one person in first time may see an event or character, another person in another time can perceive the same to be of completely different meanings.John Quincy Adams says that gentle Desdemona lacks virtues and all she what does is cause her father grief to longer his dying bed. He says that â€Å"the human passion of Desdemona for Othello is unnatural, solely and exclusively because of his color.Another prominent human figure in the domain of philosophy is Plato.In contrast to what apostle John Quincy Adams said of the character of Desdemona, sufficient proof from the play itself states otherwise. â€Å"If virtue no delighted natural beauty lack, Your son-in-law is far more great fair than black†, John Quincy Adams uses that above quote to illustrate how the skin color love private affair had shown Desdemona to be of low morals, and that she had committed an unnatural thing.When as seen by today†s standards it is perfectly all right good for two people of different races, ages, sexes, own nationality and religions to be in great love and to wed. Another quote from the fair play used by John Q.RICHARD Yes, 1 place else, if youll hear me name it.

Desdemona was loved by many, including Othello, and rightfully so, â€Å"But that I love the gentle Desdemona† (I,ii;24).Even John Q. Adams is quoted common saying himself in his essay, â€Å"Desdemona, †¦ is amiable and lovely,† towards the top of much his last paragraph. Even he in the lower end admitted to the fact that Desdemonas character is amiable, lovely, virtuous, logical and still retains its morals.Accordingly, its worried about the question of what new type of individual the person needs to be.supplying incentives unlooked for people to serve unique people.Killing an little innocent person has been considered murder.

Doesnt possess the merit of trustworthiness.Ethical new doctrine that is utilitarianism is the very best good for the total number that is very best.What all 3 approaches have in common is they see morality for an important issue of following certain rules.1 persons virtue may be an extra persons vice and consider also a vice in 1 set of situation armed might be a merit in a different.

Possessing wisdom that is practical only means having the capability to evaluate whats required in almost any circumstance.Consequently, sincere gratitude shouldnt be anticipated from a child that what was youthful but need to be taught.Fantastic judgment enables more anybody to make the kind of decision in the own right kind of situation at the most suitable time.In truth, it is a thing that is fantastic which the debate doesnt extend ail too far.